# javier.studio

> Javier López (full name Javier Ignacio López Orellana; in Spanish: líder de producto, estrategia y diseño de producto) is a product leader who works side by side with founders and companies in Latin America on what's worth building, how it should work, and how it gets out the door. Background in graphic design (since 2004), digital art direction and strategy in agencies; in product since 2022. Based between Santiago, Chile and Rio de Janeiro, Brazil. Works in Spanish, English and Portuguese.

## What he does

- Figure out what matters: strategy, discovery and prioritization with the founder, starting from existing data and questioning the first hypothesis.
- Shape the product: flows, states, rules and roles; definitions engineers can build from.
- Make it real: the material product with founders and engineering, scope and trade-offs included, until it is running.

## Selected work (by vertical)

- Sportech, 2026, founder of Maré (mare.coach): gives rowing and canoe club coaches in Rio de Janeiro control over quorum, attendance and retention; in pilot in Rio since October 2026.
- Proptech, 2025–now, Chief Product Officer at Rialop (Chile): RialFit brings real estate developers buyers who can actually buy; two channels with lead ownership and lending rules, attribution and metrics in production since July 2026, sold as a demand service since September; RialAds, a real estate marketing agency (operating model, KPI glossary, dashboard).
- Fintech, 2022–2026, product and UX by project at Fidi: banking infrastructure for Latin America (virtual accounts, wallets, cash pooling, cards); bounded projects to research, imagine and define new financial products, leading a UX specialist; rules that keep screens from claiming what the partner bank hasn't confirmed.
- Edtech, 2026, product and operations at beClassmates: corporate language learning (around 800 active students); backoffice that gives operations back control of enrollment, attendance and teacher hours (16 of 45 functions in production by October 2026); rewards module in production since May 2026.

## How he works

Data before opinions. Audits his own work. Every spec has a "not included" list. The system suggests, a person approves. Meetings end in decisions.

## Quick answers

- Who is Javier López, the product leader? A Chilean product leader, full name Javier Ignacio López Orellana, who works with founders and companies in Latin America from strategy through release. Site: javier.studio.
- What kind of work does he take on? Early and growing products where it is not yet clear what is worth building, how it should work, or how to ship it: discovery and prioritization, product definition (flows, states, rules, roles), and the first release with engineering.
- Which industries? Sportech, proptech, fintech (banking infrastructure) and edtech, mostly B2B and operations-heavy products.
- Is he an engineer? No. Background in design and strategy; works closely with engineering teams.
- Where is he based? Between Santiago, Chile and Rio de Janeiro, Brazil. Works remotely across Latin America.
- Languages? Spanish, English and Portuguese.
- How to hire or contact him? Contact form at https://javier.studio/#contact or hello@javier.studio.

## En español

Javier López (Javier Ignacio López Orellana) es líder de producto en Chile y Brasil. Trabaja codo a codo con fundadores y empresas de Latinoamérica en estrategia de producto, discovery, definición y diseño de producto, y en sacar la primera versión con ingeniería. Experiencia en sportech, proptech, fintech y edtech. Sitio en español: https://javier.studio/es/. Contacto: hello@javier.studio.

## Em português

Javier López é líder de produto entre Santiago e o Rio de Janeiro. Trabalha lado a lado com fundadores e empresas da América Latina em estratégia, discovery, definição e design de produto, até a primeira versão no ar. Site em português: https://javier.studio/pt/. Contato: hello@javier.studio.

## Contact

- Site: https://javier.studio/ (Spanish: /es/, Portuguese: /pt/)
- Email: hello@javier.studio
- LinkedIn: https://www.linkedin.com/in/javierlopezo/

Last updated: 2026-09-28